Porsche is working to broaden its product portfolio, but the German automaker has no plans to build a car costing less than the Boxster, Porsche head of sales Bernhard Maier said.
“To build a Porsche for 30,000 euros currently doesn’t fit our brand,” Bernhard Maier told the Automotive News Europe Congress in Monaco today.
“The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan.”
Porsche is spending 500 million euros to expand its factory in the eastern German city of Leipzig, adding body and paint shops and a new assembly line to produce the Macan. Porsche also increased production of the Cayenne and the Panamera in January.
Last month, the German company boosted its deliveries by 14.1 per cent compared with the same month the year before: the sports car manufacturer delivered 13,331 new cars to customers worldwide.
The German automaker sold 56,472 vehicles (+13.0 %) this year.