Porsche Ag., the maker of the famous 911 sports car will not build an entry-level two-seater vehicle smaller and cheaper than its Boxster model, CEO Matthias Mueller said in an interview with Stuttgarter Zeitung.
According to the CEO, a plan like this would risk diluting the brand and alienate traditional customers.
“We would do no good to the brand if we were to lose traditional Porsche customers” by pursuing a smaller Boxster model, the CEO was quoted as saying in an interview.
However, the all-new Macan will hit the market in 2014. The Macan is likely to measure around 4600mm long, 1890mm wide and 1650mm high, making it 210mm shorter, 50mm narrower and 40mm lower than the larger Cayenne.
Underpinning the Macan is Volkswagen Group’s next-generation MLB platform for large front- and four-wheel drive SUVs. Audi has been heavily involved the platform’s development, and it will also be used to underpin the next-generation Q5.
The Stuttgart-based company posted 3 billion euros ($A3.84 billion) in sales during the first three months of the year, up 32 per cent in an annual comparison, with operating profit rising 18 per cent to 528 million euros ($A676 million).
Global sales in April rose 7.2% on the year to 12,588 cars, fueled by the new-generation 911 model.