According to Joe Lawrence, chief executive officer of Porsche Cars North America, the German automaker is currently working on upgrading its “connected car” features, aiming to seamlessly integrate today’s wide array of mobile technology into its models without jeopardizing safety by distracting the drivers.
Present this week in Atlanta at the Bloomberg Innovation Forum, Lawrence commented that today “connected” cars (vehicles that integrate the owner’s smartphone into the infotainment system or can offer third party access to the Internet inside) are a “huge emphasis” for all carmakers. “Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?” commented the executive. The official said that while many see their implication as upcoming rivalry, automakers can incur many benefits by partnering and working with technology developers such as Google and Apple, which have already brought their world-wide winning mobile operating systems into cars via Apple’s CarPlay and Google’s Android Auto.
Still, the rapid pace of introducing new technology and features remains a major issue for current owners of cars, with a JD Power vehicle reliability study presented last month showing the connected-car technologies were linked to the most often reported problems. Porsche, a subsidiary of VW AG – the largest carmaker in Europe and the second-biggest in the world – recently announced it would move to introduce a seventh model line into its range, with rumors pitting it as the first battery-powered all-electric model for the brand.
Via Automotive News