Porsche’s Former CEO Opens Pizza Chain image

The former Porsche CEO, Wendelin Wiedeking, will soon open his Vialino pizza and pasta restaurant chain.

Wendelin Wiedeking was Porsche’s CEO for 16 years, but when he was fired in 2009, at 60 years old, he thought he is not ready to give up the business world. So he decided to make his own restaurant chain, called Vialino, which will have outlets in Austria, Switzerland and Germany. The first Vialino restaurant will be opened this December in Ludwigshafen, Germany.

Wendelin Wiedeking was the man who managed to turn Porsche all around and revive its fame by trimming the showroom range, advertising the 911 model, deleting the 928 and 968 models and implementing a lean production process, similar to Toyota’s. he influenced the introduction of some of Porsche’s best-selling models, including the Boxter and the Cayenne SUV.

In 2009, when Porsche’s restructuring implied borrowing money, Wiedeking planned to use part of the cash to buy VW. But in the end it was VW that invested in Porsche, and helped the automaker avoid the collapse. Wiedeking was fired from his position. After he left the automaker, Wiedeking made investment in several types of business, including real estate, shoes and an eatery in his Westphalian hometown of Beckum.

  • Speed

    Way different than his old job!:)