Positive April Expected to End 18-Month Sales Slump in Europe image

Analysts predict that the 18 consecutive months of decline in Europe, will end with this April’s rebound in Germany and strong auto sales in the UK.

LMC Automotive predicts sales in April increased 2% to 1,016,693 units and the year-to-date total sales reached 3,932,340 units, still down 7% compared with the same period last year. R.L. Polk analysts estimate that sales in Western Europe last month hit 1,014,152 units, which also means an increase of 2% for April and a drop of 7% through April.

“Drilling down below the headline number reveals that selling days have had a significant impact, with nearly two extra days on average in April 2013 versus April 2012, due partly to Easter,” LMC said.

Taking into consideration the seasonally adjusted annual rate, LMC said that this was 11.4 million units for the full year, compared with the SAAR in March of 11.2 million. The forecast for Western Europe is a decline of 4% for the full year to 11.27 million units, compared with 11.76 million units in 2012.

Polk said that two German premium brands managed to reach impressive results, with Audi up 8% in April to 64,944 units, making the automaker take the 4th place in Western Europe behind VW, Ford and Renault. The 6th place was taken by Mercedes which increased 10% to 54,760 units.

Source: Automotive News Europe