Premium Models for Opel and Vauxhall image

Opel and Vauxhall are planning to improve their brand image, by developing multiple flagship models which will move them towards the premium area of the market.

To expand the range with new vehicles, the two companies have to wait four other models that have already been planed to arrive: the Ampera range extender, the Mokka B-segment SUV, the Junior city car, and a luxury convertible. Opel / Vauxhall CEO Karl-Friedrich Stracke declared that the companies need a top of the line car in the luxury segment, especially after Insignia has done a great job showing that they can make premium-like products.

The companies will also create a new sports car and a large crossover to compete with the BMW X5 / Mercedes M-Class. The flagship models could be launched after the Junior / Allegra and Astra convertible hit the market in 2013, if everything goes according to the plan.

“We also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky,” Stracke said.