Yesterday, July 24th, Prince William and Kate took their newborn child home in a Range Rover.
Jaguar Land Rover, which has its headquarters in the UK, is one of the few companies which have royal warrants, as the car maker has supplied cars to the royal family for the past 5 years. The warrant offers the automaker the right to offer its services to UK’s monarchy.
“That definitely made a statement,” says George Magda, vice president of Herman Advertising, in Fort Lauderdale, and a specialist in luxury marketing. “They could have picked a Bentley or a Rolls-Royce but this definitely says that Range Rover has made it as a true luxury vehicle.”
According to information taken from the Royal Warrant Holders Association’s site, Jaguar Land Rover has three warrants: one from the Prince of Wales, granted in 1987, one from the Duke of Edinburgh, granted in 2012 and one from the Queen of England, granted in 1955.
“Jaguar Land Rover is particularly proud to be the only automotive manufacturer to hold all three Warrants,” a company statement said on Tuesday.
Usually grants are offered to a CEO or another company’s senior executive who has direct access to the company’s board of directors. The royal family has used Land Rover vehicles on the private estates such as Balmoral and Sandringham.