Chrysler announced production of its new Jeep Cherokee has been delayed with about a month than originally planned.
Back in February, Chrysler CEO Sergio Marchionne said that the new Jeep Cherokee was to be launched by May 24th, but last month he announced that the model will begin production by June 24th. It is not known why production has been delayed, but it is clear that the Jeep Cherokee will be built at Chrysler’s plant in Toledo North and it will replace the Jeep Liberty.
“Chrysler has got a number of objectives, which it needs to execute flawlessly between now and December of this year,” Marchionne said. “The launch of the Cherokee, which will roll into framing sometime in the middle of June, is crucial to the success of that plan. We need to get everything right between now and then.”
Chrysler saw its profit during first quarter drop to $166 million as it prepares the launch of the 2014 Jeep Grand Cherokee and the redesigned Ram heavy-duty pickups. The automaker relies on the Cherokee to boost sales and profits during the second half of 2013. The Toledo North plant will be able to produce 275,000 Cherokee SUVs annually, an increase from 75,000 Liberty vehicles sold in 2012 in the US.