DRB-Hicom plans to increase Proton production to 500, 000 units in the next five years.
“Moving forward, it is going to be challenging, and it will be difficult. Competition is going to get harder and tougher, cost will be higher and this also applies to Proton,” said DRB-Hicom managing director Datuk Seri Mohd Khamil Jamil.
Currently Proton produces almost 150,000 units annually and plans to reach 500,000 units in the following five years, mainly from the export market. The company, which distributes cars in 55 countries, plans to find a plan to increase exports from the current volume of just 20,000 units. the first market aimed by DRB-Hicom is Australia, because of the positive prospects of selling Proton vehicles there, flowed by Thailand, where it will introduce the Exora model and Indonesia.
“We cannot share in detail our plans but we can give glimpses of what we are going to do, and there will be a couple of models that we are going to introduce into the market over the next five years,” he said.
Mr. Jamil added that the company will not make any further capacity expansion at the Norfolk plant, which currently manufactures 2,000 units annually from the total capacity possible of 8,000 units.