PSA and Renault Target Younger Customers With the 2008 and Captur Small SUVs image

PSA Peugeot Citroen and Renault rely on smaller SUVs to attract younger customers.

In 2012 automakers sold 335,480 small SUVs in Europe, but none of them manufactured by French car makers. This year, PSA Peugeot Citroen and Renault plan to change that, relying on the Peugeot 2008 and the Renault Captur. The Peugeot 2008 has already won praise from dealers and received positive feedback from customers.

“I have trust in the first reaction. When guys say ‘Wow, it’s gonna work,’ you’re likely to sell them to the final customer,” said Jean-Philippe Imparato, PSA’s director of European commercial operations.

PSA and Renault target the younger drivers, a segment which has increased 45% since 2007 and analysts predict it will more than double by 2016. The Captur is an extension of Renault’s renewal which started with the new Clio subcompact, while the 2008 is passed on the Peugeot 208 subcompact. Both models were brought to the Geneva Auto Show and are expected to hit showrooms in Europe next month.

According to Peugeot, the 2008 will begin at 15,000 euro and the automaker plans to sell 200,000 units by 2015, half of them in Europe and the other half in developing markets. Renault, on the other hand, didn’t say the price for the Captur, but mentioned that it would be ‘comeptitive’ with the 2008.