PSA brands get new bosses image

The long road to return to business profitability also passes through the executives’ corner offices, which is why there is no surprise that PSA has decided to refresh the top executives that head the Citroen and DS brands.

Former Citroen boss, Frederic Banzet will be succeeded by the Great Britain chief, Linda Jackson, while Citroen strategy director Yves Bonnefont, 43, which means he holds the No.2 position for the brand, will also be chief of the DS line – which is soon to be taken as a separate unit, according to new PSA CEO Carlos Tavares’ unveiled plan.

Jackson will come to office since June 1st and is the first woman to lead the 95 year-old French brand – in a move that looks closely inspired from the General Motors January move, when its new CEO became Mary Barra.

According to the company, Banzet, which is a member of the Peugeot founding family, would take a senior role in the FFP, the publicly traded investment company that represents them, as the Peugeot family reduced their stake in the company they founded.

Both senior managers will also have places on PSA’s executive committee, joining among others Peugeot brand chief Maxime Picat – with Jackson being the only woman on the French automaker’s management board.

Via Automotive News Europe