While just a few years ago the PSA Group was on the brink of collapse, with stellar management and some help from new investors (Dongfeng and the French state) came the Phoenix rebirth.
Now, surprising – or maybe not – new reports have surfaced claiming General Motors and PSA are in advanced talks that would lead to an acquisition. Apparently the two auto giants are holding talks for a purchase/merger of the Opel/Vauxhall brands with PSA – the group consisting of the Peugeot, Citroen and DS Automobiles brands. With such a major deal out in the open, speculation run rampant – but the French automaker also came up with a clarification.
According to PSA, the two groups are indeed in talks – but nothing has been set in stone as the companies are mulling for better ways to enhance their existing partnership. Up until now PSA and Opel/Vauxhall have been implicated in three common projects for Europe, already generating strong synergies. So far, the spokespersons for the PSA Group have only confirmed they are analyzing with their American partner possible strategic steps to enhance common profitability and operational efficiency, including a possible acquisition of the Opel/Vauxhall brands. None of the implicated parties has actually confirmed they reached an agreement so we need to be patient and await for further developments.