PSA officially kicks off American return with Free2Move image

The French group announced its comeback to the North American market a while back – and it’s now officially launching the first initiative, Free2Move, a ride-share service.

Not long ago former TrueCar and Nissan executive Larry Dominique became Senior Vice President of PSA North America, and now the company is officially launching Free2Move, “a smartphone-based mobility aggregation platform positioned to meet changing customer demands.” For now the application is only live in Seattle, where it allows users to compare the transportation services from different platforms like Car2Go, Zipcar, and TravelCar – during the next 60 days more services will be added, included bike sharing services. The service has already been implemented in seven European countries (France, Spain, Germany, the United Kingdom, Italy, Austria and Sweden) with 400,000 users and about thirty operators.

It also allows users to schedule or immediately access the transportation method of their choice for minutes to days. “The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” comments PSA Gorup’s Larry Dominique. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.” The next step will be to also offer the company’s cars on the platform – though it’s still unknown which of the three brands, Peugeot, Citroen or DS will be promoted.