/ Citroen, News / PSA targeting 10 percent of China’s luxury car market with the Citroen’s DS brand

PSA targeting 10 percent of China’s luxury car market with the Citroen’s DS brand

Linked In Share
PSA targeting 10 percent of China’s luxury car market with the Citroen’s DS brand

PSA Peugeot Citroen is wants to gain 10 percent of China’s luxury vehicle sales by promoting the Citroen DS brand to people in fashion and design.

The French automaker targets sales of 200,000 DS vehicles in four years, after 3,500 deliveries in 2013, according to Arnaud Ribault, DS China’s general manager.

Citroen started manufacturing DS vehicles in China in September last year. By comparison, Mercedes-Benz took five years to reach the same level of sales after starting local production.

“We have a lot of designers, people working in fashion as customers. Someone who is buying an Audi A6, I think will never buy a DS5,” Ribault said in an interview this week at the brand’s main Shanghai showroom.

PSA Peugeot Citroen plans to double its number of DS dealerships in China to 100 by the end of this year. The carmaker wants to turn DS into a full-fledged brand that could help its return to profitability and compete with market leaders including Audi and BMW. However, PSA’s new CEO Carlos Tavares said it may take two decades before DS is ready to take on the German premium brands.

PSA will start sales of the Citroen DS 5LS compact sedan in Beijing on March 28, the second model produced in China, with an SUV being planned for sale in the fourth quarter of this year. The DS 5LS has a starting pre-launch price of 149,900 yuan ($24,170) in China, while the Audi A3 sedan begins at 199,900 yuan ($32,233).

- images showing the new CITROËN DS 5LS unveiled during the 2014 Geneva Motor Show

- more live images from Geneva with the new Citroen DS

by Mircea Serafim (my Google+) - Wednesday, March 26th, 2014 - filed under Citroen, News. Image credit: .
Linked In Share
Related Articles
china citroen china citroen ds ds brand


Discuss: PSA targeting 10 percent of China’s luxury car market with the Citroen’s DS brand

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Ferrari, Sauber next to reveal 2015 cars
Ferrari, Sauber next to reveal 2015 carsJan.30 (GMM/Inautonews.com) Ferrari and the similarly-powered Sauber teams on Friday separately revealed their new 2015 ...
BMW 2-Series Convertible gets massive photo gallery
BMW 2-Series Convertible gets massive photo galleryBMW has released a large photo gallery with the 2-Series Convertible, marking the introduction of the model on the Old ...
BMW X5 M and X6 M get M Performance parts
BMW X5 M and X6 M get M Performance partsA series of M Performance parts for the BMW X5 M and X6 M have been recently introduced by the German based automaker. The range ...
Check out the Rolls-Royce Phantom Drophead Coupe Nighthawk
Check out the Rolls-Royce Phantom Drophead Coupe NighthawkRolls-Royce has officially introduced a new special version of the Phantom Drophead Coupe, which has been called the Nighthawk ...
BMW 2-Series Family Tourer spied
BMW 2-Series Family Tourer spiedThe second model to be based on the 2-Series Active Tourer, the so-called 2-Series Family Tourer, has been caught on camera as it ...
Honda NSX Type R rendered once more
Honda NSX Type R rendered once moreNew renderings with the 2016 Honda NSX are showing us how the upcoming range-topping version may look like once it will be ...
BMW M2 spied playing in the snow
BMW M2 spied playing in the snowOur spy photographers have managed to capture the new BMW M2 Coupe on camera once again. The development of the BMW M2 Coupe is ...
Honda lowers profit goal as Takata recalls take their toll
Honda lowers profit goal as Takata recalls take their tollJapan's third largest automaker, Honda Motor Co, decided to lower its core annual profit forecast by 6.5 percent for 2015 as it ...
2015 Hyundai Genesis to be launched in the UK
2015 Hyundai Genesis to be launched in the UKThe 2015 Hyundai Genesis sedan will be arriving in dealerships across the United Kingdom this April, as the company has recently ...
Traffic jams might become history thanks to advanced technology
Traffic jams might become history thanks to advanced technologyIn the very likely case you live in a major metropolitan region and drive daily, you always leave home with the knowledge that ...
2015 Lexus NX200t arrives in Australia
2015 Lexus NX200t arrives in AustraliaLexus has announced the arrival of the 2015 NX200t in Australia where the model in question can be yours from 52,500 AUD, plus ...
Recall roundup: Toyota Avalon for fire risk
Recall roundup: Toyota Avalon for fire riskToyota has issued a recall recently for several Avalon models because of a possible fire risk. The Toyota Avalon is the subject ...
US: Houston accident with driver fatality linked to Takata airbags
US: Houston accident with driver fatality linked to Takata airbagsJapan’s third largest automaker, Honda Motor, announced on Thursday that a person driving a 2002 Accord was killed in a traffic ...
Lamborghini Aventador Super Veloce spotted
Lamborghini Aventador Super Veloce spottedNew images with the upcoming Lamborghini Aventador Super Veloce have recently ended up on the web, depicting the most extreme ...
Dubai dealer selling Pagani Huayra and Bugatti Veyron Super Sport
Dubai dealer selling Pagani Huayra and Bugatti Veyron Super SportAn exotic car dealership in Dubai is currently offering for sale to extremely hot rides, the Bugatti Veyron Super Sport and the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

BMW-2Series-Cabriolet-1
BMW X5 M and X6 M M Performance parts 1
Rolls-Royce Phantom Drophead Coupe Nighthawk 1
Spy-Photo
acura nsx type r 1
Spy-Photo
2015 hyundai genesis uk 1
bugatti veyron super sport for sale dubai 1
paul bailey ferrari laferrari mclaren p1 porsche 918 spyder 1
BMW X3 xDrive35i gets the M Performance treatment 1
Lotus Exige S Automatic 1
Toyota Camry Hybrid SiC prototype 1

More automotive from inautonews
BMW has released a large photo gallery with the 2-Series Convertible, marking the introduction of the model on the Old Continent. Originally shown at the 2014 Paris Motor Show last October, the BMW 2-Series Convertible is being highlighted once again these days, with the help of a massive photo ...
read more
Inautonews Editors Section
US: hot new cars to own in 2015
US: hot new cars to own in 2015Smokin’ is the name of the game and scorching hot is the end result. This is the way we should treat auto sales this year, since anyways most ...
Tips for fuel-efficiency driving during winter conditions
Tips for fuel-efficiency driving during winter conditionsEven though the gas bills are nowhere near the level they were last winter, especially in the US – where a gallon of gas can be purchased even ...
Is the auto industry ready for the aluminum revolution?
Is the auto industry ready for the aluminum revolution?While the fact that a vehicle can have aluminum body has come to widespread attention ever since Ford announced that its best-selling F-150 truck has ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Toyota Avalon for fire riskToyota has issued a recall recently for several Avalon models because of a possible fire risk. The ... US: Houston accident with driver fatality linked to Takata airbagsJapan’s third largest automaker, Honda Motor, announced on Thursday that a person driving a 2002 ...
Safety Section