PSA to develop bespoke technology for the DS brand image

Beside adopting technologies from Peugeot and Citroen, DS will also benefit from new systems especially developed for the Group’s premium brand.

The refreshed DS 3 has just been shown in Paris this week and the brand CEO Yves Bonnefont revealed the Group’s plans on how the new technologies will be implemented across the three marques. PSA has a clear view of the path to be taken, a road which has three directions, according to him. The first plan is to share the technologies between the three brands, as they are the core elements of the Group. Secondly, one brand will take the lead in developing new systems, and only after to spread them to the other brands. Finally, there is technology specifically focused on one brand. And with DS carrying the premium badge within the PSA, Bonnefont said it was “aspiring to launch a number of new technologies for the group”.

The Wild Rubis concept revealed at the 2013 Shanghai Motor Show is one example of company’s emphasis on technology, such as plug-in hybrid systems. The car came with a 1.6-litre THP gasoline engine helped by an electric motor fitted onto the rear axle. There was also a lithium-ion battery pack which could provide a full-electric drive for up to 50 km (31 miles).

DS will continue to focus on electric and plug-in drivetrains, but Bonnefont said the brand was revisiting the technology associated with chassis because it was something coming from its DNA. “It is a DNA we share with Citroen. Citroen will follow its route, and we will go our own route, both of us with different technologies developed according to our own DNA,” he added. DS has already specific plans for some new bespoke systems for its cars, as it is said the company to introduce a new developed suspension for the 2018 models.

Via Autocar