PSA to enter India with Peugeot 508 image

Peugeot Citroen group will enter Indian market in 2012 with the Peugeot brand, even if its Gujarat plant starts operations in 2014.

From 2012, the French automaker will start appointing dealers and launch the flagship 508 premium sedan as a completely built unit (CBU) import in both petrol and diesel variants.
On the same time, BusinessLine newspaper reports that for the moment there is no decision on the entry of the Citroen brand yet.

“India is a key market and this new implantation reflects our ambition to become a global player. As in China, we will offer Indian customers vehicles adapted to their expectations”said Grégoire Olivier, Member of the Managing Board and Executive Vice-President of the Asia area.

An industry official close to the development added,

“They’ve decided to come with Peugeot, because they feel that it has a brand recall in India. They will start test marketing with CBU models from 2012 before the volume models come in.”

The French giant, in November said it will create 30,000 direct and indirect jobs in Gujarat after it starts production in 2014.

Peugeot Citroen has 16 manufacturing facilities worldwide and the Rs 4,000-crore Gujarat plant will be its 17th. The company will export 25% of the production from the Sanand facility.