PSA Peugeot Citroen’s new CEO, Carlos Tavares, is continuing undisturbed with the implementation of his “Back in the race” restructuring strategy, making now its biggest top management changes to date.
Tavares has decided to give the company’s European operations – the ones that actually suffer the most and is in dire need of a reconstruction – a new leader, while also snatching a former top Renault executive, which would now lead the automaker’s manufacturing division.
Tavares, which came to PSA after serving as COO at French rival Renault, has moved to appoint Denis Martin, until now the company’s personnel boss, to the newly created position of operational director for the European region.
Martin, which had worked previously for suppliers Valeo and Magneti Marelli and moved to PSA in 2008, would be a crucial leader, as PSA still relies heavily on its position of second biggest European automaker, even as it strives to become more internationally relevant.
Tavares also appointed three new regional directors – for the Eurasia region, which includes Russia he named Christophe Bergerand; for the Middle East and Africa zone comes Jean-Christophe Quemard and for the India-Pacific region was brought in Emmanuel Delay, a former Nissan Europe finance chief that worked for Philips in the past two years.
Via Automotive News Europe