Quadrupled Sales in Japan for 2013 Subaru BRZ image

Unexpectedly, Subaru’s new BRZ coupe managed to quadruple anticipated sales number in Japan since its launch.

The company initially set a target of only 450 units per month, but with the sales quadrupling in the first two months, the model hit 3,551 units between February 3rd and March 27th. The BRZ is now the highest grade model that’s proving the most popular, accounting for 78.4% of sales. Two-thirds of the total were BRZs with a manual transmission and the most popular color is the car’s trademark World Rally blue mica. Buyers under 29 chose the 2.0-liter 4-cylinder sports coupe, while the rear-wheel drive model was chosen by those under the age of 40.

The model weighs around 2,689 pounds, powered by a 2.0 liter 4-cylinder boxer engine making 200-hp at 7,000 rpm with a maximum torque of 151 lb-ft at 6,600 rpm. The engine comes in two versions a 6-speed manual or a 6-speed automatic transmission.

In the U.S. the BRZ will be launched at next week’s 2012 New York Auto Show, and will immediately go on sale at the price of $25,000. It will be powered by the same 2.0-liter ‘Boxer’ four-cylinder engine found in models sold all over the world.