Jaguar Land Rover announced that the 500,000th Evoque has just rolled off the production line in Halewood, UK, just over four years after going on sale for the first time.
Bringing to market the stylish premium Evoque compact SUV was an instant hit for the British brand, as it quickly became the fastest-selling and most successful Land Rover ever produced, and also the quickest model to reach the half-a-million-unit production landmark. Evoque was the main sales driver for the marque last year, helping Land Rover to overpass 400,000 vehicles deliveries for the first time. Furthermore, one in every three Land Rovers sold around the world is an Evoque and a strong global demand ensures that the production line at Halewood, UK, is in operation24 hours a day, with a new vehicle coming off the line every 80 seconds.
“Evoque has been a huge success for Land Rover winning more than 165 international awards, bringing new customers to the brand and evolving to stay ahead of the competition,” Gerry McGovern, Chief Design Officer, Land Rover, said at the celebration event of the 500,000th model produce. The launch of the Evoque also brought a 250-million-pound investment (around 248.5 million dollars) to the Halewood manufacturing plant, trebling the workforce, while the annual output has been boosted by 4 times since 2011.
At the Los Angeles Motor Show in November last year, a new bold version of the Evoque made its debut, the Convertible model, thus becoming the world’s first luxury open-top compact SUV. Sales are set to start next month, with an entry price tag of 47,500 pounds (around 66,200 dollars) for the HSE Dynamic trim.