Range Rover’s Evoque rolls off the production line image

The new Range Rover Evoque passed an important milestone today when the first production vehicle was driven off the line at Land Rover’s Halewood manufacturing plant in Liverpool.

The “baby Range” is aimed at city dwellers and and woman drivers, people who wouldn’t have imagined themselves in a bigger, “conventional” Range Rover – and it seems to be working, with an order book of 18 000 from customers around the world.

Demand for the car, also known as the “baby Range Rover”, is credited with creating more than 1,000 jobs at the factory over the next two years.

First unveiled last July by former ‘posh’ Spice Girl’ Victoria Beckham at Kensington Palace, the small Evoque goes on sale this summer priced from £30,000 to around £45,000.

The launch of the Range Rover Evoque is just one of 40 new product actions that Jaguar Land Rover will carry out in the next five years in the most ambitious market offensive in the history of its two brands. This product creation programme is supported by annual investment of £1.5 billion in developing new models, engines, technologies and vehicle lines.