To secure its image and maintain the quality of luxury brands, Cadillac is set to re-launch its Certified Pre-owned Program which will be out to public this spring. This program will be enhanced further to outrank the programs offered by Audi, Lexus, BMW, and Mercedes.
This new program setting up by Cadillac will provide more vigorous inspection system along with a 6 year 100,000 mile limited warranty. Well, this is not enough; Cadillac will also offer 24-hour roadside assistance that will be provided until the duration of warranty period exists and will also offer courtesy transportation for warranty services.
Well, if you are still not exited, then the most exhilarating option offering by Cadillac is that it will cover the initial three monthly payments for qualified buyers.
The Vice President of Cadillac Sales and Service, Kurt McNeil said that in the luxury market, pre-owned automobiles are often an entry point for new customers to the brand. Therefore, he said that they want these customers to be aware of the fact that they stand behind the quality of their pre-owned Cadillacs.
The certified Pre-Owned customers will get a certification. This will verify that the vehicle has gone through a 172-point inspection, road-test, validation of key mechanical components, up-to-date maintenance, and full detailing. The customers will also get a vehicle history report.
Further McNeil has also mentioned that the improved certified pre-owned program is another building block to set up Cadillac as the new standard of the luxury market though the immediate benefit will be provided to the buyers, but is also a key component for assuring strong resale values for the new customers.