For the 2011 financial year to 31 March, Nissan recorded record sales in Europe with 713,000 units sold, up 17.5% year on year.
This offered the company its best ever annual market share in Europe of 3.9%, the best sold models being the UK-produced Qashqai (over 250,000 units, up 3%) and Juke crossovers. The company sold in March a record 87,457 units in Europe. Both crossover models contributed to Nissan’s product-led expansion and also increased the proportion of sales produced within Europe to around 80%. This gave the company the largest regional production footprint of any Asian manufacturer.
Nissan plans by the end of the financial year 2012, its Leaf electric to be on sale in 20 countries in Europe and annual sales are expected to double as supply increases. FY 2011 brought Nissan important gains in light commercial vehicles, with sales of about 62,000 units, up 16% from 2010, led by strong sales of the NV200 van and Navara pickup, both built in Spain.
Paul Willcox, Nissan’s sales and marketing chief in Europe, said: “One of the main factors contributing to our success is the considerable local footprint we have within Europe. As well as producing around 650,000 vehicles a year from our plants in the UK, Spain and Russia, we also design and engineer cars within the region.”