Recently BMW declared that sales in January and February 2012 were best in the company’s history, also revealing sales for 2011 which reached 1.67 million units.
Dr Klaus Draeger, BMW’s board member for development, said that sales rose in the U.S. and BRICT countries (Brazil, Russia, India, China and Turkey), but fell in Spain and several other southern European countries. The company expects sales between 600,000 and 1 million units annually with the new front-wheel drive family of BMWs and Minis.
‘Once you sell between 600,000 and one million vehicles annually, based on the same architecture, then you have the best economies of scale. Once you break through the million barrier, the cost savings are not significant,’ declared Draeger.
In 2011 sales of BMW, MINI and Rolls-Royce cars rose 14.2 percent last year, with sales in December alone up 11.9 percent to 158,125 vehicles. The company is very optimistic about the sales growth, which is expected to be fastest in the second half of the year. BMW’s Oxford plant is currently undergoing significant expansion in preparation for the new platform and the launch of the Mk3 BMW Mini early next year.