Hyundai and Kia managed to improve their U.S. sales year after year, 2011 being considered their record year, outpacing the general market by a significant margin. This March the companies expect record sales in the U.S.
The Elantra, dubbed car of the year in America, raised the demand so high that the two companies will struggle to keep up with it. March is expected to be the best month for Hyundai, reaching sales record.
“We’ll set an all-time sales record in March, thx to 35-40mpg Sonata, Hybrid, Accent, Elantra, Veloster. Welcome all new Hyundai owners!” said in a tweet John Krafcik, CEO of the Hyundai brand in America.
Hyundai sales totaled 645,691 units in 2011, up 20% from the record set in 2010, and its share of the market was up half-point to 5.1%. Kia sales totaled 485,492 units in 2011, a 36% gain from 2010. In 2011 were sold 84,590 Kia Optima mid-sized sedans and 186,361 Hyundai Elantra, up 41% compared to 2010.
“We are looking at a record breaking month for many manufacturers in March with Hyundai, Nissan and Volkswagen expected to have their highest unit sales ever in the U.S.,” said Jesse Toprak, an analyst with TrueCar.