Jaguar Land Rover self praises its manufacturing process of the XE sporty sedan, discount with claims of being a more environmentally friendly one.
One year ago, Jaguar brought to the stage a rival for the BMW 3-Series, Mercedes-Benz C-Class or Audi A4 in the form of the XE sedan, a model that rides on an aluminum intensive platform. Therefore, the British premium brand is celebrating these days the first full-year of XE sales, a time-frame throughout which the automaker said it has reclaimed over 50,000 tons of aluminum scrap during the production process, or the weight equivalent of 200,000 XE body shells. Furthermore, JLR claims that the whole manufacturing process has prevented more than 500,000 tons of CO2 emissions to be released into the air.
The company invested more than 7 million pounds (10.22 million dollars) into its cleaner Realcar project, which involves 11 press shops across its own Halewood, Castle Bromwich and Solihull press shops, implementing a closed-loop, segregating waste aluminum scrap so that it can be sent back into production to be re-melted into recycled aluminum sheet for use in the brand’s models. Recovering and recycling this material requires up to 95 percent less energy than primary aluminum production.
“Innovative projects such as REALCAR demonstrate our commitment to meeting our sustainability challenges head-on,” Nick Rogers, Group Engineering Director, said. “Its success so far marks a significant step towards our goal of having up to 75 percent recycled aluminum content in our vehicle body structures by 2020.” As the structural grade of recycled aluminum has been tested, Jaguar Land Rover is now using the lightweight construction on the new Jaguar XF and F-PACE models.