Mar.17 (GMM/Inautonews.com) As reported earlier, Aston Martin is entering formula one with Red Bull.
The luxury British carmaker, earlier linked with a tie-up with Force India, will add its iconic wings logo to the livery of the energy drink-owned team’s cars, starting in Australia.
But that is not all.
The two brands announced in the Albert Park paddock that F1 designer Adrian Newey will help Aston Martin produce a “next generation hypercar”.
“Formula one offers the ultimate global stage to build wider awareness of the Aston Martin brand,” said Aston Martin CEO Andy Palmer.
“However, this partnership will deliver even more than that when the hypercar that Aston Martin and Adrian Newey are in the process of developing hits the road.”
Palmer told reporters in Melbourne that Newey has been briefed to make the hypercar “faster than an F1 car around Silverstone”.