Red Bull Will Be World Rally Championship’s New Promoter image

Red Bull is to be announced as the World Rally Championship’s new promoter.

In February, the sport’s ruling body FIA, opened a tender to find the next promoter for the World Rally Championship, after the former promoter, North One Sport, had its contract terminated. The FIA shortlisted three candidates: Red Bull Media House, Eurosport and a South African partnership.

Citroen team principal Yves Matton, whose team is sponsored by Red Bull, said: “I think (Red Bull) Media House promoting the championship would be a good thing, but it would be different from Red Bull, which is the team sponsor. If they choose to invest in the World Rally Championship then it’s because they want to make a proper job, otherwise they would not even attempt to do it.”

The 2012 WRC season began in January at Monte Carlo without a promoter, after North One Sport’s contract was terminated. In February it was widely expected that FIA would close a deal with Eurosport but the federation withdrew from negotiations at the last moment and opened a new tender. Red Bull Media House was launched in 2007 to manage Red Bull’s growing global media activities. Currently it functions as a Red Bull-themed online consumer platform, TV station, mobile operator services and magazine.