Renault Begins Second Phase of Its Development Plan in China image

Renault China prepares for the second phase of its development plan for the Chinese market.

Last Thursday, July 19th, Renault announced at a conference held in Beijing, that the second phase of its development plan for the Chinese market will last three years. The first phase was developed from 2009 to 2011, period during which Renault became one of China’s fast growing brands, with annual sales over 5,321 vehicles in 2009 and 24,000 in 2011.

Although China’s auto market slowed down in 2011, Renault still managed to sell 35,000 cars. To prove the fact that China has become one of its most important markets, Renault appointed Executive Vice President Katsumi Nakamura as head of its Chinese operations.

During the second phase of the plan, which will last three years, Renault plans to focus on its customer service and expand its sales network. The company has already prepared new promotional offers, such as discounts for returning buyers and zero interest financing, to attract new customers. Other plans include decreasing sales costs and therefore increasing profitability, reaching 115 dealerships in the country by the end of 2012 and expand its sales network to third- and fourth-tier cities.