Renault expects a sales surge thanks to new Kadjar SUV image

The European market, which has lagged the spectacular rebound shown by the US market, has one trait in common with its overseas brethren – the appetite for SUVs and crossovers.

While the US and the Old Continent seem at times worlds apart when it comes to the habits of auto customers, they do share the same thoughts when it comes to sport utility vehicles – they are today’s hottest commodity. Naturally, automakers have flocked to the segment, swarming to introduce in Europe numerous compact and subcompact crossovers. Not long ago, Nissan – alliance partner to Renault – stormed the continent with the oddly-designed Juke subcompact crossover and after the rivals swarmed to the newly created segment the Japanese model ceded supremacy internally – to Renault’s Captur. Now, the French automaker wants to follow suit and forecasts its newly announced Kadjar as a best-seller in the crucial compact SUV segment.

According to figures coming from IHS Automotive, Renault could deliver 118,000 Kadjars throughout 2016, the first full year of sales, claiming rapidly the third spot behind alliance partner Nissan’s Qashqai and the Volkswagen Tiguan. The SUV, scheduled to make its official public debut later in March during the Geneva auto show, has had the name revealed at the beginning of the week. So far, the company has been mum on other details – including technical specifications and photos – until it would have its official preview on February 2. Most likely, the rumors will pan out, with the Kadjar sharing the technical platform with the segment-leading Quashqai.

Via Automotive News Europe