Known to be highly focused on efficiency, Carlos Ghosn, the CEO of Infiniti’s parent Renault Nissan, believes it’s high time the premium automaker ends its long running streak of over promises and under achievements.

Last week the top manager showed his latest effort to spring back to life the brand’s ailing sales on the US “home” market after vice president for Infiniti Americas – Michael Bartsch, 56 – was replaced by another fresh face. He was brought from Porsche Cars North America just 18 months prior and just as many other Infiniti bosses, he also left parent company Nissan when the luxury post ended. Infiniti’s largest market, the United States, will have a new chief – Randy Parker, 48, who joined Nissan as a regional manager in 2013 after a long-running career with General Motors and the latter’s former finance arm, GMAC. Ghosn has had a 16-year tenure atop the Japanese carmaker, in which he usually relied on executives that came from rivals to push forward the luxury division. Still, the managers never lived to the CEO’s expectations – with Ghosn vying since the 1990s to be in the top tier of premium brands.

In 2014 Infiniti was only seventh when only luxury brands are taken into account on the US market, with deliveries reaching 117,330 units, around a third what Mercedes-Benz managed to sell, while global sales only amounted to 182,000 vehicles. The 13 percent increase in worldwide deliveries pales in comparison to BMW’s figure of 1.66 million units. Ghosn patient confidence comes from a stream of new product introductions, including three new compact models developed in partnership with Mercedes-Benz, allowing the Japanese brand access to engines and other technologies from the German rival.

Via Automotive News


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