Renault Nissan CEO says electric vehicles now turning mainstream image

According to Carlos Ghosn, the chief executive officer of the Renault Nissan alliance, even though electric vehicles have been struggling across every single market, they are now going “mainstream”.

Naturally, this would be great news for the executive, considering one of his companies just so happens to build the world’s top selling battery electric vehicle, the Nissan Leaf. The optimism is also a point of debate for other industry experts. That’s because worldwide oil prices are still dropping, and because of that development and other concerns, deliveries of battery-powered autos have registered a steep dive this year. The Leaf has gone under by 23 percent in the United States during the first six months, but Ghosn commentaries show faith the setback is just temporary. “From the start, we set lofty goals for the LEAF. While we fell short of our initial sales targets, I remain bullish on the future of EVs as they move into the mainstream,” said the top executive. He also forecasts increased demand from consumers when new, longer-range electric vehicles will reach the market, with the alliance planning to introduce such models later this year.

The Brazilian-born manager stressed that electrified vehicles – battery driven or powered by fuel cells – will reach mainstream due to the global increase of government mandates for tougher standards on CO2 emissions. Ghosn also calls the EV the “most practical alternative,” with the company also joining its Japanese rivals, Toyota and Honda, in funding a network of hydrogen refill stations at home in Japan in a bid to create a new, “Hydrogen Society.”