Nissan plans to use Datsun to challenge Tata Nano low cost small car in India.
When Tata Motors created the Nano, it received a rapturous response, as the world’s least priced car. Nissan was one of the first car makers to announce a rival for the Nano: the Bajaj-Renault-Nissan ultra low cost car. Now, Bajaj is set to launch the RE60, an autorickshaw alternative in India, but Nissan-Renault is yet to take a final decision on this product.
“There is a big chunk of the market where Nissan does not and cannot have any offering and Datsun would fill that gap. Yes, that will encompass ultra-low cost or $2,500 or $3,000 (Rs. 1.25-1.50 lakh) car as well. We want a car that will appeal to a motorcycle owner or a first time buyer (and) is reliable and robust,” declared Renault-Nissan CEO Carlos Ghosn.
It is sure that Datsun will focus on producing small cars, high fuel economy and low tail pipe emissions, two factors which are soon becoming highly relevant to most emerging economies. Bajaj has revealed the RE60 four wheeler at the 2012 Indian Auto Expo, describing it as a four wheeled city mobility car, but it will not launch the model until it meets a certain level of standards that cars bearing the Renault or Nissan name need to fulfill.