Renault Plans to introduce New ‘Initiale Paris’ Brand image

Carlos Tavares, Renault Chief Operating Officer, declared the company plans to introduce a high-end brand called Initiale Paris, in order to boost company’s sales.

For the brand’s development, Renault will search partnerships with other car makers. Although no particular company names were given, the current Renault-Daimler alliance will certainly be included. Renault also plans to re-launch its Alpine sports car models by the end of 2012, the two brands coming in addition to the existing Renault and Dacia low-cost models.

“If we don’t succeed in bringing Alpine back now, we will never succeed. We didn’t want a Renaultsport with an Alpine sticker. We wanted to do a proper race car”.

A leaked image of the new Alpine model has already spread all over the internet. The A110-50 concept, as it was dubbed, will mark the 50th anniversary of the very first Alpine A110. This future race car promises 400bhp and 419 N.m of torque offered by a 3.5 liter mid-mounted V6. The official unveiling for the new Renault Alpine A110-50 model is set to take place in a few days.