Renault posts record global sales in 2011 thanks to emerging markets image

Renault’s global vehicle sales rose 3.6 percent to a record 2.72 million cars in 2011 helped by strong demand in Russia, Turkey and Latin America.

Despite the slowing European market, Renault managed to maintain growth globally and will continue its expansion in global markets in 2012. Sales outside Europe accounted for 43 percent of Renault’s volume in 2011, up from 37 percent in 2010, according to the company’s sales and marketing chieef Jerome Stoll.

Renault expects the global car market to grow 4 percent this year, but that Europe sales will fall by 3 percent to 4 percent. The French market in particular is expected to slip 7 percent to 8 percent. Stoll said new products such as the new Clio subcompact and the Zoe subcompact electric car will help Renault counter Europe’s uncertain economic environment.

Renault sales in Europe declined by 5.7 percent to 1.55 million in 2011, with France sales felling 7.5 percent to 689,022 units. In Germany, Renault deliveries rose 5.7 percent to 181,176 units. In Russia Renault saw a massive 60 percent rise to 154,734 cars, thanks to strong sales of the Logan, Sandero and Fluence models.

Russia was the automaker’s fourth largest single market last year, ahead of Turkey, where sales rose 23 percent to 140,827 vehicles. Brazil overtook Germany as Renault’s No. 2 single market after France, with sales increasing 21 percent to 194,300.