Renault reshapes quality oversight management image

The French automaker’s Americas leader, Denis Barbier, has been tasked in a new role to oversee quality and customer satisfaction in a bid to reinforce the two key areas.

Renault has lately ranked below expectations in ownership satisfaction surveys in several crucial European markets and the company is currently repositioning quality and its improvement atop its list of key goals. Barbier, 55, had been in charge of the automaker’s Americas region until 2009 and over his 30-year career with the carmaker he was also tasked with oversight of production facilities in places such as France or Russia. Barbier will be the deputy of the firm’s quality and total customer leader, Christian Vandenhende, starting with April 1, according to a company statement. Olivier Murguet, who was in charge of Renault’s Brazilian business, will be promoted to lead the entire Americas region.

Back in 2014 in JD Power’s Vehicle Ownership Satisfaction survey in Germany, Renault only placed fourth from the last position out of a total of 24 carmakers. The company’s brand was also sixth from the bottom in last year’s JD Power UK Vehicle Ownership Satisfaction survey. According to analysts and industry experts, Renault’s quality took a dive around half a decade ago when the automaker launched the current generation of the midsize Laguna and other subsequent models that ranked low in terms of dependability with owners. Now the company is stepping up its quality improvement efforts as Renault heads into key launches in the upcoming period – the latest generation of the Espace minivan and the new Megane compact lineup.

Automotive News Europe