Renault to further leverage access to India, Iran image

The French automaker is signaling the importance of countries in the Middle East region, as well as India, by changing its international business structure to cater for increased sales demand there.

As soon as September, Renault’s Asia Pacific region will lose the Middle East India region, which will become a separate division. The decision was affected by the key roles played by the Asia and the Mideast regions within the company, with the Middle East India becoming the automaker’s sixth region.

Renault said the decision “will help strengthen operational management and enable dedicated teams to focus on a smaller number of short- and medium-term goals.” By 2017, China and India “will represent close to 50 percent of Renault Group’s potential for growth – its overall highest.”

The company also forecasts that within the span of just two decades, China and India would move to become the first and second largest economies globally, supporting in the process countries within the area like Indonesia, Thailand and Pakistan.

The new chairman of the Middle East India region is Bernard Cambier, Renault’s senior vice president for France since March 2009. In India, Renault now holds the rank of Europe’s best selling brand thanks to increased demand for new models, including the Duster small SUV.

Via Automotive News Europe