The success of its electric Zoe pushed Renault to the top, as the best performing brand in electric vehicles sales in Europe last year.
The European full-electric vehicle sales accounted for 97,687 units last year, a healthy 47.8 percent boost compared to 2014. The EV market in the region represented a 0.61 percent market share of the overall car demand. From that figure, the French automaker Renault emerged as the best performing brand in Europe in electric vehicles sales, with a market share of 23.6 percent (or 25.2 percent if the little Twizy is included) and 23,086 units registered in 2015. In other terms, in 2015, one out of 5 electric cars sold in Europe was a Renault Z.E. vehicle. This success was driven by the ZOE model, which was the top-selling all-electric passenger car with 18,453 new registrations last year, accounting for a 19.2 percent market share. The electric hatchback performed particularly well in France, where it recorded a 48.1 percent market share and 10,670 units sold, thanks to the “super bonus” incentive set up by the French government in April 2015. More than half of ZOE sales in France benefitted from that incentive. The super bonus allows consumers to combine the existing 6,300 euros low-emissions rebate with an additional 3,700 euros when they purchase or lease a new car emitting no more than 20g CO2/km.
The French automaker has sold 62,228 EVs between 2010 – the year the first EV was launched in Europe – and 2015. Renault Z.E. lineup sold in the region include the ZOE compact hatchback launched in 2013, Kangoo Z.E., the electric version of Renault’s light commercial vehicle introduced in 2011 and the Twizy, an urban two-seater, not homologated as a car, which debuted in 2012. Since its launch, 16,331 units of Renault Twizy were sold.