Renault’s slow EV sales blamed on bad marketing image

The French based automaker Renault is blaming its slow electric vehicle sales on bad marketing.

Renault’s EVs aren’t so appreciated in their segments no matter what the company is doing and now the carmaker is blaming the slow electric vehicle sales on bad marketing. In a recent interview with Autocar, the company’s boss, Stephen Norman, is saying that the Zoe is just what the company needs.

“People need to drive it, too. It’s ever so quick, and the brakes are very powerful”, said Norman about the Renault Zoe. “Our next task is to get up off our backsides and sell them, not talk about what we’re going to be doing in 2030. There are so many messages to transmit on the electric car, we need to make the push”, he added.

As a quick reminder, the Renault Zoe is being powered by a synchronous electric motor which is producing a total output of 88 HP (65 kW) and it has a peak torque of 220 Nm (162 lb-ft). The model can reach a top speed of 84 km/h and prices for it have been set at 14,444 GBP. The Renault Zoe is coming with features such as the R-Link multimedia tablet, automatic climate control, battery charger and more. The very first unit of the Renault Zoe has already been delivered to its customer back in December.

Source: Autocar