Report – Alfa Romeo gets ready for massive production image

Alfa Romeo has begun developing three new models seen as key elements to the auto brand’s turnaround. The triple move from Alfa Romeo consists of a midsize sedan to rival the BMW 5-series, a midsize SUV to take on models such as the Audi Q5 and a large sedan flagship.

These cars are only the first of the eight new Alfas which were announced on May 6 as part of a €5 billion investment to raise the carmaker’s sales from 74,000 last year to 400,000 by 2018. Alfa and its parent, Fiat Chrysler Automobiles, did not give any specific information on the brand’s upcoming models since the announcement in May when Alfa CEO, Harald Wester, announced that the carmaker will switch from front-wheel drive to rear- and all-wheel drive configurations.

Alfa’s latest product plan includes a midsize sedan scheduled to debut in Europe in mid-2016 and in the U.S. by the end of that year, a midsize SUV that is also scheduled to be revealed in the first half of 2016 and a large sedan, which will be a large version of the new midsize sedan. The complete list of models has on it a 4C Spider, a midsize roadster, a midsize coupe, a large SUV and a compact hatchback/sedan and coupe.

At the moment, Alfa sells only three models in Europe: the Giulietta compact, MiTo subcompact and the 4C sports car. Its sales fell from 41,793 units to 37,695 in the first seven months of 2014. With the new models in store, Alfa wants to challenge the auto premium-market dominated by BMW, Audi and Mercedes-Benz.

By Gabriela Florea