Report – Apple enlists Magna Steyr to help with its Project Titan image

The rumored Apple car has been floating around the mill for quite some time now, having been first uncovered back in 2015 – and the developments have been closely watched ever since.

Apparently the initial team hasn’t actually worked out so the Project Titan has been allegedly streamlined through a series of layoffs and the change of senior management. Now it has been reported the company has enlisted a new partner – and one with extensive automotive industry experience. We’re talking about Magna-Steyr, a well known Austrian-based contract auto manufacturer, who has been founded back in 2001 and is part of the Magna International group based in Ontario, Canada. They have ample experience working with automakers from Mercedes to Tesla and BMW to Jaguar, so they have what it takes to assist the Californian company.

It appears that under Project Titan’s new leader, Bob Mansfield, Magna Steyr is now an important development partner, with “about a dozen” of Magna Steyr’s employees dispatched to closely work with the Apple team. It appears Apple will be looking to solely develop the autonomous parts of the project while Magna Steyr will use its engineering expertise and both will join forces on the final design and powertrain development.

Via Bloomberg