Report – Apple’s Tim Cook admits the company is working on self-driving tech image

It’s a nice confirmation to something everyone already knows – the mighty Apple is working on joining the autonomous party, one way or another, that part still remains a bit murky.

Apple has been at the heart of rumors about joining the automotive industry for more than a year, and in the meantime the reported “Project Titan” has risen and fallen more than once. What we can be sure of right now is that Apple is indeed working on autonomous technology. And confirmation comes from CEO Tim Cook – he revealed Apple engineers are officially exploring and developing technology for the autonomous cars of the future. That’s hardly a surprise, considering Apple has previously sent a letter to the authorities asking for precise autonomous vehicle regulations and has also asked for a permit to test autonomous prototypes in California.

“We’re focusing on autonomous systems,” said Cook. “It’s a core technology that we view as very important.” The executive added the technology is “the mother of all AI projects,” and that it’s “probably one of the most difficult AI projects to work on.” Director of Product Integrity, Steve Kenner, previously discussed about the company’s strategy for autonomous vehicles in the letter addressed to the NHTSA. It said in there “the company is investing heavily in the study of machine learning and automation, and is excited about about the potential of automated systems in many areas, including transportation.”

Via Bloomberg