Report – Audi e-tron is the name for the company’s first series EV image

The e-tron name will be used as the designator for a “pure electric driveline structure” that will first appear in a fully electric sport utility vehicle, and will then trickle down into a hatchback and sedan.

Apparently the company’s chief Rupert Stadler has confirmed the Audi e-tron name for the first dedicated series production electric car – and it will be used without any other specific model name as to pay tribute to the original quattro introduced back in 1980. The model has been already showed in concept form – the e-tron quattro from the 2015 Frankfurt Motor Show – and is one of the three fully electric models planned by Audi before the end of the decade. Alongside the battery propelled SUV the automaker will also include in the e-tron family a smaller hatchback and large saloon.

“It is comparable to the first Audi quattro, which was known simply as the quattro. In the long term the name e-tron will stand for a pure electric driveline structure,” commented Stadler on the decision not to associate the production version e-tron with any existing model line or sub-brand as in the case of its rivals BMW and Mercedes-Benz. “We will have models with the usual names, for example A6 e-tron, A7 e-tron, A8 e-tron and so on,” he also explained.

Via Autocar