The Ingolstadt-based luxury automaker has been relegated last year to the third spot in worldwide premium sales by the Mercedes brand’s stellar sales and the aftermath of the Dieselgate scandal.
While Audi is not taking the full blunt force from the scandal it appears the company’s strategy is nevertheless in need of a change and the managers have reportedly decided to take a very long look at the future roster of electric and fuel-cell models. It appears the make’s board has decided to focus its financial and engineering efforts towards the development and production of eco-conscious models such as the Q6 e-tron that has been tipped for manufacturing in Belgium from 2018. The shift in strategy will naturally impact other areas – unofficially some vehicles have been postponed or even axed – the Q4 crossover appears to have made the delayed list. Other models hit by the new strategy reportedly include the production series TT offroad and TT Sportback.
We’re now quite interested in seeing if Audi will be able to recover from the scandal with this strategy – especially since the sales of eco-friendly autos have been limping because of the very low gasoline prices around the world. Nevertheless, we’re expecting the Q6 e-tron to be a real contender for the Tesla Model X – it has three electric motor for a combined power of 503 horsepower. The concept was able to sprint to 62 mph (100 km/h) in just 4.6 seconds and reach a maximum speed of 210 km/h (130 mph) with a range of at least 500 kilometers (311 miles).
Via Car and Driver