The Ingolstadt-based automaker has presented to its managers last week an all new master plan, and it seems the strategy will include the launch of more than three electric vehicles by 2020 as well as autonomous models and even digital services.
It also appears that interviewed by German media, chief executive officer Rupert Stadler added the company aims to have 25 to 30 percent of deliveries made out of EVs, by 2025. The new major strategy also includes investments in off-beat sectors such as digital services and autonomous driving technologies, with Audi actually creating a completely new subsidiary company that will focus solely on self-driving vehicles. The new entity will be named the SDS Company and could even extend a partnership arm to other companies from the industry, eschewing the ages long rivalry. “This is about a robot car that may not even need a steering wheel or pedals, so it’s ideal for urban traffic,” Stadler commented on Audi’s autonomous car ideas.
The company will in turn lower its complexity and implications in other areas to focus on electric vehicles and autonomous models. “We have discussed what would happen if we dropped the two-door version of the A3,” the executive explained. “I think we would barely lose any customers. We’d rather invest the money that is freed up in new models and other derivatives.” Battery-operated electrics will not be alone as the company will continue to develop fuel cell cars as well. “That is less a question of technology, we are already quite good at that. It’s rather going to be a question of infrastructure,” Stadler added.
Via Automotive News