According to people with knowledge of the matter, unhealthy if the electric segment becomes more interesting to customers, Audi has already sketched up a big line of performance electric cars that would fight its German rivals and Tesla.
So far, consumers globally have not been drawn to adopt the coveted battery electric cars due to numerous reasons – among them being the higher acquisition price, the lower range offered, the lack of a developed charging network and the lengthy period of recharge.
Still, many industry observers predict the segment’s sales are due to increase dramatically by 2020, with most of the growth going to pioneers who dared to enter the market – like Tesla or BMW’s “i” line-up. Both have invested much in developing new technology and their success has attracted the attention of a premium rival – Volkswagen AG’s Audi.
Audi will not only release an electric version of the R8 supercar, designed to fight similar offerings from BMW and Mercedes-Benz, but, according to trustworthy sources from within the company, they are also considering a wider range of electric only models. All of them would be high-performance electric saloons and sport-utility vehicles, which would rely and further enhance the technology that underpins the electric R8, which manages a driving range of 450 km, close to Tesla’s top Model S offering that comes with around 500 km.