Audi CEO Rupert Stadler has upped the objectives for the premium automaker, rivaling fellow German BMW for top spot in its segment. He is determined to increase capacity in order to reach 2.4 million sales by 2020.
The Ingolstadt carmaker Audi has set considerably more ambitious sales targets than what we previously knew. German publication Manager Magazin reports CEO Rupert Stadler’s ambitious new plans – up from the official 2 million vehicles by 2020 he now considers this target within reach by 2017-2018, with production capacity set to increase accordingly – to 2.2 million vehicles by 2016.
The German competition is not idle by any means, as they also plan internally to augment sales figures. According to company sources, BMW CEO Norbert Reithofer assumes that the Munich based automaker will sell around 2.8 million vehicles by 2020. Daimler on the other hand has set its 2020 goal for Mercedes-Benz and smart to reach 2.6 million vehicles sold.
Audi CEO Stadler wants to accelerate sales growth in 2015 with an incipient model offensive. Among other things he intends to add Q6 and Q8, sport variants of SUV Q5 and Q7. New to the market for Audi will be a compact van and a premium variant for VW’s mini UP models.
Via Manager Magazin