Report – Audi to retire the R8 e-tron EV after understandably low sales image

Apparently Audi has officially decided to pull the figurative plug off the all-electric R8 e-tron electric supercar after just a year on the market, most likely due to niche sales and the introduction of a new generation R8.

The Geneva Motor Show last year was the venue for the reveal of the production version R8 e-tron electric supercar, using the successful platform of the standard R8 but with a pure-electric powertrain that would grant a 62 mph (100 km/h) sprint of just 3.2 seconds. The sales performance was not on par with the street cred’ though, according to a report that calls the demise of the model after about a year on the market. The model has only been offered to buyers residing on the Old Continent and has a premium price tag of €1 million (about $1.1 million).

According to Audi, “fewer than 100 examples” were delivered – with basically no marketing and the fact that customers had no other option than to go straight to the Audi headquarters in Germany if they wanted one. The R8’s electric credentials included 339 pound-feet (460 Newton-meters) of torque and a total range of 280 miles (450 kilometers) on a single charge – with maximum speed limited to just 130 mph (210 km/h).

Via Car and Driver