Report – Audi’s designer to leave for Italdesign image

According to Automobilwoche and AutoBild, Audi’s chief designer, Wolfgang Egger, will move to Italdesign Giugiaro – the Turin based company that is also owned by parent company Volkswagen AG.

Egger, who has led design at the Audi and Lamborghini brands since 2007, would become Italdesign’s design chief, while Marc Lichte, a senior VW designer who was responsible for styling the current Golf, will be Egger’s successor, according to the reports.

Acquired by VW in 2010, Italdesign has been designing and engineering models at facilities near Turin for major carmakers including VW, Fiat and BMW since 1971. VW models mapped out by the company include the first-generation Golf hatchback and the Scirocco coupe.

Cars conceived by Egger that won international awards last year include Audi’s A6 sedan for its expressive design language and the A3 compact for interior and exterior designs. Before joining Audi, Egger held positions at Fiat’s Alfa Romeo and Lancia brands.

Egger’s move is the latest in a string of high-level departures from Audi. The brand’s exterior design boss, Achim Badstuebner, will join Daimler on Jan. 1 to lead Mercedes-Benz exterior design.

Egger’s departure, if confirmed, would come six months after Audi’s development chief, Wolfgang Duerheimer, was replaced by Volkswagen brand research chief Ulrich Hackenberg.

With some analysts saying that Audi’s design had grown stale in recent years, Egger launched a new design strategy in November 2012 to emphasize technology features in auto design with a goal of underlining differences between Audi’s passenger cars, performance models and SUVs.

Via Automotive News Europe