Report – Bentley Clothing is tougher than Bentely Motors image

It appears that a certain large Crewe company has lost a recent trademark battle with a small Manchester clothing firm – both wearing the same name, aka Bentley.

Bentley Motors has allegedly lost a trademark court issue with a very small clothes company called Bentley Clothing, and is now recovering and considering its legal options following the defeat at the UK Intellectual Property Office. Apparently, Bentley Clothing is headquartered in Manchester and has just 10 employees. It even lacks an online shop and only sells its products in a few shops across the country. It was originally set up in London back in 1962 by Gerard Bentley, first making golf apparel. The brand was purchased by Bob and Christopher Lees in 1990, and later they also acquired the Bentley Clothing – their trademark was registered back in 2009, the object of desire for Bentley to be cancelled.

Bentley motors considered Bentley Clothing was making use of its reputation, but Lees said the brand didn’t have a strong reputation in terms of clothing and had “acquiesced in its use of the Bentley name”. “I do not accept that Bentley Motors have… [shown] that they have used their mark,” said hearing officer George Salthouse. The ruling on March 15 from the UK Intellectual Property Office was thus in favor of Bentley Clothing.

Via FT