Report – BMW CEO says electrification is the focus now image

The German automaker is firmly aiming for a quick and powerful grasp on the upcoming electro mobility revolution, showing its intentions at the Frankfurt Motor Show with a raft of new introductions.

For series production we had the updated i3 and the newly introduced i3s, while in concept form arrived the Concept X7 iPerformance, a plug-in hybrid, as well as the highly futuristic Vision i Dynamics, a preview for the next flagship model, set to use both electrification and arrive with advanced autonomous functions. Even the Mini brand brought to life the Electric Concept and now for the upcoming LA Auto Show BMW is preparing the long-awaited i8 Roadster. No wonder than that during a recent interview BMW CEO Harald Krueger put an accent on electric developments.

“Our top priority is electric mobility,” commented the CEO. He also added more than 100,000 electrified vehicles will be delivered this year alone. “Not many companies can achieve that. We can react quickly to demands and segments, and the flexibility of our architecture for front- and rear-wheel drive can deliver into several sections.” He also expressed interest on all degrees of electrification – and we should remember the Bavarians are among the few automakers that have been actively involved in fuel cell development as well.